The present work deals with autobiographic memory, educative background and gender roles.It is based in socio–cultural psychology research supporting the relationship between context and the development of cognitive processes.96 structured interviews were made in Cd.Victoria, Tamaulipas to men and women with different educative background: litera
The success of advertisement is viewed from the number of changes that appear in the environment or the quantity of product that society need.The categories above are achieved due to the language role as a communication media.The advertisement language in news paper must be able to persuade, hyfrodol and generate people to act and buy the product
This article aims to provide a dataset on the factors affecting the online impulse buying behavior of university and college students in Vietnam.The examined factors include scarcity (SC), serendipity information (SI), trust (TR), hedonic motivation (HM), shopping red pygmy dogwood lifestyle (SL), and product presentation (PP).In particular, the su